From Hawaii to New York, and Canada to Florida, 100 of the top real estate professionals working in the upscale residential market converged last week in Dallas at The Institute for Luxury Home Marketing’s annual Leaders in Luxury (LIL) conference. This exclusive event was an invitation-only educational and networking opportunity for real estate agents who handle million and multi-million dollar homes and estates. The event attracted top luxury home agents who, on the average, work with properties priced at $3 million and above, with many working with homes valued at $10 million to $100 million.
“Registration was limited to only 100 top luxury agents,” said Laurie Moore-Moore, Founder and President of The Institute for Luxury Home Marketing, “giving our attendees the opportunity to build an exclusive network of contacts focused on the upscale residential industry, while learning from the best in the business.”
Of particular note to the real estate industry was the unveiling of new, cutting-edge research from a study of thousands of the wealthiest American consumers. The study, conducted by Premium Knowledge Group, reveals that there are six discernable categories of the wealthy, ranging from the Unmistakable Affluent (as characterized by Paris Hilton) to the Understated Affluent (as characterized by Warren Buffet), each category with different motivations, lifestyles, and decision drivers.
“Understanding this sophisticated research information and how to use it when working with high net worth individuals offers the Leaders in Luxury attendees insights which can give them a competitive edge,” said Moore-Moore. Other speakers and panelists for the event covered architectural and design trends, best marketing practices, the economic outlook for luxury consumers, and more.
“The Leaders in Luxury conference was an outstanding event – first class in every way,” said attendee Jo Ellen Nash, President and Managing Broker of Nash & Company in Vail, Colorado. “From the latest information on luxury market trends to the top luxury agents sharing their best ideas and practices, this conference gave me everything I needed to recharge and reinvigorate!”
The conference is an annual event and will be held in Santa Fe, October 12 to 14 in 2007. For information, visit www.LeadersinLuxury.com or contact The Institute for Luxury Home Marketing at 214-485-3000.
For more information about The Institute for Luxury Home Marketing, visit www.LuxuryHomeMarketing.com or call 214-485-3000.